Knowledge Meets a Need

Where do new product ideas come from? Sometimes when knowledge meets a need. Cliff Cracauer worked in the labo-ratory before becoming a sales manager and was familiar with the water soluble bag concept used with MCI™ additives and water-treatment products. His technical background and customer need prompted him to discuss it with Mike Hobday. The two of them developed a new product line described inside. Also, in this newsletter several new products are being introduced. They range from cleaners and water-treatment additives to packaging and automotive products. We are certainly excited about them.

Art Ahlbrecht
Vice President of Research and Development