October 13, 2021
European Sales and Strategy Meeting was held at Munich, one of the most beautiful German cities at heart of Bavaria reagion, welcoming over 50 attendees. Our friends and partners came from all over Europe as well as USA to join us for this legendary three day event. After almost two years of social isolation during Covid 19 pandemic, all of us were extremely happy to see each other live, making this sales meeting even more special. The meeting started with the traditional welcoming party at beautiful Hilton City hotel, located at city’s center. On Thursday morning, all the participants gathered for busy day of sessions. After the kick-off presentation and welcoming speech of Cortec’s CEO, Boris Miksic, numerous presentations followed including VP of sales for Europe, Ivana Radic, Cortec® VP of Sales, Cliff Cracauer, Dijana Zrinski, EcoCortec's General Manager and many more. Presenters shared their experience of how they adjusted their business during the pandemic and lockdown phases and lessons we all learned from these events that changed our daily routines completely. We managed to adjust to new circumstances and come out of these challenging times even stronger. Many of us gained new valuable skills that will help us conduct our business projects in the future with more flexibility. Global trends and future plans were also discussed with great interest. During our round table session, all of the participants had the opportunity to ask questions and cover more topics live as well as exchange experiences on different subjects. Very special part of the agenda was the awards ceremony: “Best European Distributer Award”.
This year our long time Swedish distributor, Tribotec, won first place award for Cortec and EcoCortec. They were followed by Cortec Rus for Cortec and Carte Dozio and Cortec Rus for EcoCortec. We congratulate our winners for generating such great sales in these challenging times and keep up the great work! Next day all of the guests shared various case histories from projects all around the world. After busy days of sessions, we all got to experience an amazing energy of Munich through its streets and people as well as its authentic German cuisine. We visited at the right time of “Oktoberfest” and the whole city centar was filled singing and festivities. Our guests visited world`s most famous tavern - Hofbräuhaus, in heart of the city whose history goes back to beginning of 20th century, where they enjoyed delicious, home-made, Bavarian meals, great atmosphere and of course, famous Hofbräu beer! Next evening we spent in The Spatenhaus an der Oper, Bavarian restaurant, a traditional institution at Max-Joseph-Platz, in harmony with the Bavarian National Theatre, Residence and Palais an der Oper. We enjoyed exquisite traditional old Bavarian dishes and had loads of fun through the night. After our sales meeting was over, “Croatian Expedition” went to beautiful Garmisch-Partenkirchen. From Garmisch, the expedition took the cable railway to Zugspitze, highest mountain in Germany and the highest peak of the Wetterstein Mountains! Located at 2,962 m (9,718 ft) above sea level, the Zugspitze is one of the landmark mountains in the Alps because of it's unparalled views. This is due to the fact that there are no peaks of a similar height in the immediate vicinity. Nothing obstructs the view across 4 countries from the peak which is superb on clear days! The feeling on the top was truly unforgettable! After enjoying wonderful mounting views, exploring landscape and delicious food „close to the sky“, Croatian Expedition took a cable railway back to enjoy Garmisch, who truly touched us with its originality, its liveliness and its Bavarian charm. Next day was a special treat.
Sightseeing of picturesque green country side views of Germany and Austria, through Tyrol, historical region in the Alps was breathtaking. On our way back home we also visited the famous skiing location, mountain town of Zell am See that lies in one of the most beautiful places in Austria between the glacier, mountains and lake.
These few days in Munich gave as in an opportunity to socialize with our business partners and friends and to recharge our batteries for new projects and opportunities in corrosion protection market. It was wonderful seeing you all and good luck everyone in growing our European market share!
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